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- A.C.R.O.N.Y.M.S. Or are they 'acronyms'? Should they be read as a word or read as letters? Define this in advance and save re-records!
- Audio technical specifications - Usually either mp3 or wav formats are requested. But are you also specifying the bit rate? 16 bit resolution is the gold standard. Without it - your audio sounds terrible but only after it's embedded into your program. Save time and trouble upfront by stating your tech specs!
- Attitude - What kind of attitude do you want to hear in the voice? It's a great way to provide impact and underscore the project for the client. This is a gem - often unused!! Some Examples: Strong and Authoritative. Caring and Conversational. Casual like a co-worker. Blue collar vs White. Energetic. Attitude can change within a project.
- Proximity - Another gem of a different color! A voice recording can be done further or closer to the microphone. We call that 'proximity'. This can change or impact the way a listener responds - think about whispering vs yelling. Changing 'proximity' can create poignant moments that listeners will notice. Let your clients know about this technique as well. Used sparingly = high impact!
- Script Writing Flow - or Writing with listening in mind; After all the information is written, review the script for a flow of words that engage the listener. This may be hard to find time for depending on your client's budget - but it is one of those quality elements that can win you a client's loyalty. When I see a line or two in a script that I think can be phrased to flow more conversationally, I'll often offer it as an alternate.
5 TIPS FOR E-LEARNING VOICEOVER