REBECCA HAUGH Female Voice Actor

Banner

Rebecca@lovethatrebecca.com

310-584-7379

ASAP Voiceover Quote

Pro Voiceover: ROI in eLearning Courses

business, creative professionals, instructional design, small business, VO tech, voiceover

What Is ROI?

ROI is an acronym for ‘return on investment’. For example, hiring instructional designers is investing money into a business endeavor, an e-learning course. Calculating ROI helps everyone understand the value your course creates. Within e-Learning courses, are you asking about ROI for hiring a professional voice actor?

Let’s put this in the hands of the experts – the Instructional Designer. You are ready to develop your virtual reality, game-based, micro-learning or video-based eLearning course. You’re drafting design elements, and pondering…

Will you hire professional voice talent (VO)?

Using a pro voice actor has positive effects for your learners within an excellent instructional design. VOs work as hired actors, narrators, and characters of varying ages in mock scenarios.

But what’s your ROI with hiring a pro VO?  Are these challenging questions popping up:

  • The budget is set… So leave out the VO and save on that budget line item?
  • Some colleagues pull aside an in-house person to save funds.
  • Others say it adds time to hire a professional VO.

What’s your ROI if you do or don’t hire a VO? Are there hidden costs? Apply top-level considerations to your unique project.

Pros and Cons of In-house Recordings

Is your project a short course with limited audience, limited use, and the audio recording quality is not an issue? Then it probably makes sense to keep it in-house.  Whoever does the in-house recordings will do their best with the experience, time and focus they can offer.

On the flip side, there are a few typical issues that can cost more time or produce sub-standard audio quality:

  • Usually non-pros require more recording time, and fixing errors time, compared to pros. The average unskilled person needs about 4-5 hours of work to create 1 finished hour of audio. A pro can get it done in 2-3 hours.
  • Will they edit for you, or is that your chore? More demands on your time?
  • Using in-house doesn’t mean ‘free’. Their regular work is being delayed. Whose budget does that hit?
  • Audio can be distorted with office background noise, or from non-professional equipment, or both. Will you receive clean undistorted audio?
  • Vocal expression may not fit the course. For example, monotonous tone, or inability to engage the text vocally, or not sounding authentic or conversational. Will the spoken word recording be vibrant and appropriate?

Audio should enhance the instructional experience. The spoken word recordings should enhance the script you’ve developed. Audio should never detract from the course nor distract the participant. Still, a non-pro may be your only option. For some projects, if you can live with these results, then stick with in-house audio.

Professional Voice Talent Recordings

Is your course for a larger audience, with broader use, and high audio quality a requirement? You probably already know it’s time to consider using professional voice talent. A course like this is representing the brand of the company it’s created for.

Here are typical benefits of hiring a pro voice talent:

Spoken Word Experience
A professional voice talent offers many years of experience with all different types of e-learning projects. She understands what you expect.

Audio Expertise
Professional voice talent have pro studio equipment and deliver high-quality audio recordings of your script. She stays up with trends in her industry, from varying styles of vocal performance, to the latest technologies for recording. If you need audio edits after the initial recordings, your VO talent should provide new audio that seamlessly blends into the project.

Trained Actor
Pro VOs are experts delivering a performance in front of a microphone (as compared to on stage or in front of a camera), and speaking to the intended audience when recording, to generate and maintain audience interest. Additionally, gaming and scenario-based courses often incorporate re-enactments or dramatizations that require acting skills.

Professional Commitment
Pro VOs are a business people that will aim to quickly turn around your projects and readily accommodate your deadlines.

Your Brand
Consider the impact that a professional production will have on your brand identity. It’s a business investment signaling to participants of the course that you value quality. Professional audio can convey a brand’s message in mere seconds.

What’s the ROI?

The most common ROI formula is net return divided by the total cost. Return on Investment formula

The simplest way to think about the ROI formula is to add up the value of benefits (return) and dividing it by the cost.

If you say something has a good or bad ROI,  then explain how you measure it. Each ROI case will be specific to the course you’re creating.

In conclusion, the choice of VO for e-learning projects is one of many crucial elements within the design process. The ROI will depend your budget, your experience with either in-house or pro VOs, and what the overall experience should be for your course participants.

Let me know if you think I’ve missed anything, as I’m always happy to hear from you.

 

 

Reigniting Old-Fashioned Thank You’s

business, celebrate, creative professionals, small business, voiceover

bright lights spelling Thank You

Optimism in a Tradition

I re-started a company tradition in November 2019: Hand writing thank you notes to first time clients. People don’t do that much anymore, with our keyboards and computer devices. Saying a formal ‘thank you‘ to new clients after delivering excellent voiceover continues a new relationship graciously. Anyone else write real thank you notes in today’s world besides me? Tell me. Relatively, I think I’m safe to say I am in a small group doing this.  Based on the fun replies, my clients notice.

This tradition exists for several reasons. One, it’s good for business, sealing new relationships  memorably. Two, it’s fun to write with my hand using a real pen on real paper. (I used to have a thing for calligraphy too. There really is a visual artist within me.) Three, it’s a positive celebration of collaboration (and celebrating achievements is also a company goal). This tradition gives me great joy.

How’d this all start?

Early in my voiceover plus on-camera career, there was a lot more person to person meeting up. Thank you cards were extra effort, but, were appropriate and recommended. Some years into my career, my focus became solely voiceover. Everyone evolved as business morphed radically with the internet expansion. In person meetings fell away, with email and on-line activity replacing them.

Even if it’s an extra effort, I like writing cards and saying thank you. The personal touch of new meetings via Zoom isn’t the same either. Physically putting pen to paper, and for a moment, switching from digital devices to physical implements is tangible goodness. So in November 2019, I decided to bring back my old tradition.

Printing branded cards, I was set and haven’t looked back. My hands always write them. I don’t care if it’s cursive or some mix in between. Fetish or not, I like the touch of a smoothly rolling ballpoint pen on real card stock paper and it’s matte surface. I fondly consider the collaboration as I write, noting something specific that was special. It is physical creation in the end, another creative expression.

Do I go to the post office every time?

Fortunately or unfortunately, no. I take a simple photo of the card on a good background, cleaning up lighting and composition with a photo editor. Next I send it digitally in email, through the internet to my newest business collaborator. The idea of going to the Post Office when the pandemic started was a safety issue, being what we knew then. It’s either closed or crowded, now that it’s safe, so – still a hassle.

Regardless, I want immediate gratification for my client. The US Postal service speed of delivery has been hammered in the last couple years, which makes digital delivery expedience and avoiding crowds at the local postal office preferred. *Thank you Internet of things... who do I send that card to?

Overall Positive Impact

Sending thank you notes is sharing optimism. It sets the stage well, showing appreciation for being selected in a competitive market. Each time my very special, unique, thank you card, I consider this.

Sending the note as quickly after voiceover audio has been approved has more impact. Send it as soon as possible. In a way, it’s like sealing up my VO with a professional, congenial, unique, memorable bow.

I have a stack containing every single thank you card that I write. It’s a kind of a visual metric for my effort. It’s hard to take a photograph and help you see what that looks like. There are over 100 cards. Below is my best attempt at a pic.

The big picture?

It’s creating optimism in new relationships. Looking forward and back at the same time. Looking at what was done, how it felt and how it went. I feel a sense of accomplishment and appreciation with every card I write, and it grows with the stack. And that, my friends, feels great. I think my clients feel it too.

thank you cards spread into a u shape, showing quantity

 

Doesn’t Improvising Mean Using No Script?

creative professionals, improvisation, instructional design, voiceover

woman reading a script

Isn’t voiceover acting and improvisation a conflict?

That would seem true. Pure improvisation does mean creating out of nothing with your imagination, with the only limitations being the ones you put on yourself. And voiceover actors get scripts to read into a microphone. Let’s explore the ways voice actors can use improvisation and find out if the conflicts can be worked through.

Starting with definitions…

The definition of improvisation from the Oxford American Writers thesaurus: extemporization, ad-libbing, spontaneity, lack of premeditation, compose, perform, or produce something such as music or a speech without preparation. We can argue about the meaning of “without preparation” but let’s agree to the concept of little forethought or almost zero preparation prior to the improvisation.

The definition of voiceover acting: an actor who provides and/or records voice to represent a character in animation, film, or television entertainment; or who provides/records voice within a project for non-entertainment purposes. In either case, the voice is not accompanied by the speaker’s image.

Can a voiceover actor use a script and improvise?

Here lies the apparent conflict that seems true with our basic understanding of the definitions above. To help illustrate that there is a middle ground, here’s a graph I developed for my 101 class showing how there is an overlap between these worlds.

chart

In simple terms, the voiceover actor can improvise by doing two things: fully embracing the script and improvising details that aren’t provided within the script but fit with it.

Embracing scripts while improvising details?

Every script tells a story. A voiceover actor can use improvisation to imagine details that:

  • create her world for telling that story with those specific words
  • resound more authentically for her as an actor portraying a role
  • support the words and the story wanted by the producer

A few other ways to improvise while using a script are simpler, well-known techniques or tricks.

Two ways to find a natural way to initiate the script opening:

  • Use a running start. This means to start talking the words you imagine would be said prior to the opening of the script, using them to launch into the script.
  • Ask a question that the first lines of the script answer.

Within a script, allow natural sounds that assist with natural flow/rhythm/pacing and which may possibly be edited out later:

  • Non-verbal sounds like ‘ah’, ‘uh-huh’ or sighs
  • Verbal ad-libs like ‘ha’, ‘so’ or anything else intuitive that fits

The ways in which a voiceover actor can improvise throughout a script can vary as much as actors are different.

Improvising for voiceover scripts doesn’t mean rewriting them.

The major point is there doesn’t need to be a conflict between improvising and the use of a script. The improvisation should support the script, filling in details that support the story and message. In a way, the improvisation is part of the acting technique, incorporated and embedded within the attitude, tone, volume and pacing of the spoken words.

Improvising supports acting technique and creating a ‘world’ that is generated from the words in the script.

The point for the voiceover actor is she wants to deliver the words as if she’s thought of them. Depending on the voiceover script, it may or may not provide that perspective. Voiceover scripts often leave lots of space for the actor to fill in details and “live within the ink”.

What sort of situation would create her to speak these words if that perspective isn’t provided? Regardless of the variability between actors, the practice of improvising details can assist her to explore and then determine the most authentic ‘world’ with the script.

Make a Fortune in your Pajamas?

business, celebrate, creative professionals, small business, voiceover

The State of Voiceover Fortunes in Pajamas: 2021

So many people were jealous of remote workers – working from home – in PJs no less!! That’s the silly concept anyway. Maybe that’s true for some people. For me, I do like to get dressed for my day. Comfy clothes – that’s a story for another blog!

Pajamas aside… Can you make a fortune as a voice actor?

Back in 2017, there was public information about the global voiceover market, touting it to be $4.4 billion USD with $800 million of that in North America. This was based on 2015 data and includes the full scope of money put into voiceover spending, not all of which lands in the voice actor’s bank due to production companies, managers, talent agents, etc.

What’s some real workforce data about being a voice actor?

Voice actors independently choose their path and, even if we know our own statistics, how do we compare to a larger swath of voice actors? We already know that the big money is in animated TV and film and that some of us may get there. We also know that corporate videos, advertising, audiobooks and eLearning are where most of the work is, overall.

Voice actors do chatter about not having data, in social media groups and amongst ourselves at conferences. But it’s all anecdotal. And as we turn the corner into the 2020s, technology is growing up and disrupting some of the human work of voiceover. So probably there have been lots of changes since 2015 data. Personally I can buy current voiceover market data as it was presented in 2017, but I would have to pay at least $3000 for research data access. Not gonna happen.

A group of voice actors conducted a survey to get real, present-day overall statistics of the voiceover acting workforce.

It’s a beginning, and it’s exciting. The data was gathered Jan-Feb 2021 regarding activity in 2020. Mid-2021, their first free, public report about “the state of voiceover” was released.  I want to give a roaring shout-out to the folks at Voice Actors of NYC and their associates who showed excellent initiative and created this framework as an extraordinary view into our individually stitched-together world.

Being the first assessment of its nature that I’m aware of, I think they started with the correct fundamental approach and topics about the voice actor profession. Additionally, the data collected seems good. Here’s what they said about the data collection process: “The most encouraging trend we saw in the data collection process was that the results stayed roughly the same after we reached 250 responses. From the 250th response to the 1244th response, the data was nearly unchanged. This tells us we have a fairly representative sample of voice actors.”

I’ve highlighted these key results here: Annual Income, Expertise Level, Genre of work, Union impact, Covid19 impact, Locations, Auditions, Talent Agent impact.

Gross Income of All in 2020

The majority of respondents, 48%, earn $8K or less, with less than 2% earning over $350K.  (K=thousand)

  • 37% earn between $8-40K
  • 10.3% earn between $40-75K
  • 9% earn between $75-150K
  • 5.6% earn over $150K with 1.9% earning over $350K
graph of overall income in voiceover
Overall Income, courtesy Voiceover Survey

Gross 2020 Income by Experience Level

You have to be a professional level to earn at least living wage, overall.

  • $8K or less per year: 94% Beginner, 72% Intermediate, 20% Pro
  • $75K+ per year: 0 Beginners, 0.8% Intermediate, 27.4% Pro

Experience Level & Union Status

The majority of respondents are non-union.

  • 52% Pro. Of these, 49% non-union
  • 32% Intermediate. Of these, 81% non-union
  • 16% Beginner. Of these, 89% non-union

Type of genres voiced most often

  • Commercials
  • Narration
  • E-Learning
  • Explainers

Union Work

  • 75% full union earned $75K or less
  • 15% tried to convert work to union, more than half of these found it challenging and confusing

Covid19 Impact

  • 41% of voice actors had increased income in 2020 vs 2019, regardless of Union status. By experience level, Intermediate and Pro also saw the majority of income growth.
  • 74% already had a home studio.

Voice actor locations

  • Los Angeles area (17%)
  • New York City area (30%)
  • 53% live outside either area

How many auditions typically submitted per day?

  • 70% do zero to four auditions
  • Only 3% do 15+

Note: By experience level, Pros generally do more auditions on a daily basis.

Overall daily:

Percent Income from Talent Agents

  • 41% respondents receive 0% income from Agents
  • 18% receive 1-10%
  • 7% receive 100%

Note: 64% have Talent Agency representation; of these, 56% have more than one agent. A majority of Pros have agents, whereas only a quarter of Beginners have agents.

So, can you make a fortune in your pajamas by being a voice actor?

Pajamas? Easy. Fortune? Define that. Can you earn “a very large sum of money”? Can you be rich? According to this survey, less than 2% earned $350K+ in 2020. The majority earned $8-40K. The median household income in the USA for 2020 was $67.5K (statista).

Of course, you can make a fortune – somebody is! But can you make a fortune too? The odds are: no!

According to TheRichest and CelebrityNetWorth websites, the top 10 voice actors, who are uber-talented Hollywood level actors from top TV animated shows, have a net worth between $6 million going up to $500 million. Only if you’re in the top percent, maybe top 0.001%, can you earn a ‘fortune’.

A better question: Can you earn a decent living as a voice actor?

Yes. And, not so many people are even doing this. The majority of respondents in this 2020 data earned from $8K-40K, which is less than the median household income for the USA in 2020.

What is a decent living? That depends where you live, if you are also sharing a life with others, have dependents…. Again, define that and then look at the data. Yes, working from home is lovely and has it’s perks and drawbacks.

I think the most important thing is to look at the priorities of life, and how you want to live it. Can you run your own business by putting in the time and energy to develop your skills while you do what you can to build a clientele?

Feel free to contact me with specific questions or thoughts. I look forward to it.

You can find all the data from the survey here: https://www.voiceoversurvey.com/.  Many thanks for the graphical images courtesy of this survey.

Audio Trends, Branding, and the Client Experience

business, online vo sessions, production, VO tech, voiceover

headphones

Voiceover is part of many creative elements within a project serving a business need. It could be for internal onboarding or training of employees. It can be direct consumer advertising campaigns or part of a marketing mix. It’s sometimes embedded within products for sale, from audiobooks and podcasts to film. And that spans from Alexa to Disney, from Yahoo to the old ‘Got Milk’ campaign. Even with simple or sophisticated phone systems, the voice is still a part of the experience within the brand.

As content marketing expands in all markets, in multiple channels, the opportunities for branding also multiply. Will the opportunities for voiceover bloom, as well?

There are exciting new trends in how audio is created or used in marketing and to enhance the client experience. It’s a new way of considering business, impacting audio and, yes, even voiceover.

Have you heard about sonic branding?

A strong trend to consider – sonic branding is a unique sound of your brand or company or even a specific product. We’re not talking about the ‘jingle’, although I’d say that fits under this umbrella. From what I understand, sonic branding considers not only the elements like music, effects, voice and theme but additionally who is the audience, what pleases them and draws them in.

You create a unique sound that is always included in a specific experience. I suppose it’s similar to using a company logo for any media. Insert the sonic brand wherever the audio fits, just like you would your logo. I’m hearing of multiple audio-only agencies sprouting up to assist companies with creating and managing their sonic brand. One, in particular, MassiveBass, created a new data-driven sonic branding tool using brand archetypes and values matched to music, to create unique sonic branding strategies. And recently one well-known brand, MasterCard, launched its own sound for all ads and purchase moments.

As the big companies embrace sonic branding, will your team as well?

Other exciting new audio trends…

There’s a whole new platform in audio-only called Clubhouse. An exclusive audio-only invite-only social app, gaining huge traction since launch March 2020. It features spontaneous and scheduled voice-only conversations centered around specific topics. Companies are sponsoring events here, so I’m told. As membership grows, and you get invited, invite me! Although I’m hesitant to add more social media, I’m very curious and would love to ‘get a hear’!

Podcasts are not so new, however, are rising in popularity for businesses. Podcasts with branded original content targeting B2B, B2C and internal audiences are growing. It seems to have taken a while for businesses to figure out how to embrace them beneficially. I’m noticing how podcasts are targeted to support onboarding, employee development, product usage and probably more. Some companies have invited me to voice specific product line trainings distributed via podcast, using other voices for different product lines. Another client is using my voice with internal business podcast intro/outros, matched with script and music to uniquely identify the specific sales topic. This company uses star performers’ voices, as well.

These are the biggest trends I see that also seem to have longevity built-in. Although I’m less sure about Clubhouse, unsure about the ‘trendy’ part of sonic branding, and quite sure about podcasts. Let’s check in after another year!

Guide your Voice Actor with this Simple and Powerful Method

instructional design, production, voiceover

Before Recording Educational Voiceover, Guide your Voice Actor with this method.

To my friends in Instructional Design and to the CD’s and EP’s at Media Production companies, your educational course or study is powerful, with well-considered and thought-out design at its core. The spoken audio ‘heard’ by a course participant can support or strengthen course modules, as well as help retention. Longer form audio that is scripted into online courses is a very viable medium for a voice actor to bring their acting ‘chops’ to the collaboration, aside from their stamina and microphone technique.

In this article, I’m focusing on a simple and powerful method for the Instructional Designer or Media Company to prep the voice actor (VO) for the recording session. I call it the ‘VO Logline’.

As a voice actor, my role is to make the words I read sound real, authentic and conversational. During my collaborations with Instructional Designers and course study Writers, I’ve adapted my acting technique to breathe life into learning – educational courses. I just renamed this method as the VO Logline. With a simple and powerful VO Logline for your project, a VO can grab ahold of that ‘essence’ while they record for you.

What is a logline anyway? Usually that’s a term used for TV, defined as a one-sentence summary of your TV story. A logline answers the question: What is your story about? It’s the kind of thing that TV Guide writes up about a program. So, a VO Logline for any kind of learning course informs the VO who they are speaking as, to whom they are speaking, and the context of that dialog. In essence, the ‘learning story’.

Now, all those of you who are familiar with a TV logline might immediately think ‘ah ha’! Nice idea. Those of you who aren’t, let me explain. You’ll use the simple steps below to create elements of the VO Logline – the single sentence providing insight to the VO before they record for you. It’s a simple way to guide your voice actor using what you already know.

Create a VO Logline using these 3 steps before the script is recorded. Then share the VO Logline with the person recording your script. This dials them into the vocal attitude and tone to match your objectives, like a shortcut.

1. Define “Who” Is Speaking.

Think of the written words to be recorded.

  • ‘Who’ would say this to the course participant? What is their job title, role in the organization, and level of experience?
  • What is their role with the course participant?

You’ve just defined who the VO is speaking as. Nice!

2. Define the course participant.

  • What is their job title, role in the organization, level of experience?
  • Who are they hearing from: a peer, a higher-up, a Subject Matter Expert (SME)?

You’ve just defined the person that the voice actor is speaking to. Great.

3. Write your VO Logline as a simple sentence about the participant, speaker and course value.

Here are real-world samples from courses I have personally recorded:

  • An experienced senior foster care social worker is teaching new social workers the State rules they’ll need to follow for their job.
  • An expert sales manager motivating and demonstrating to the veteran sales team how to use and maximize a new CRM.
  • A retail clothes buyer teaching a new company-wide inventory and sales system to her peers, so they all run it effectively.

What is your VO Logline? Write me and share it.

Now it feels like a story about the people who are touchpoints within your learning course.

VO Loglines create dramatic context for an actor.

‘Dramatic’ in the sense of how an actor can approach your script. Many course designers already know these definitions or can figure it out because it’s inherent to the course design process. Providing this single sentence, the VO Logline, to your voice actor or narrator will create a tangible context for them. This is a wonderful tool to provide your voice actor.

Did you already know all this? Or was this something new for your consideration? Let me know.

As a trained actor, I create narrative ‘worlds’ to contribute to successful educational projects. Thank you for taking the time to review these ideas, and please reply back with your inspired thoughts and advice.

Celebrating Client Gems of Wisdom

business, celebrate, creative professionals, production, small business, voiceover

 

10 Years!

I’m celebrating my tenth year working from home as a female-owned small business. I have wonderful clients whom I’ve learned a lot from. They hold a variety of positions, from producers at digital production companies to ad agency creative directors to eLearning instructional designers. I have a wonderful time collaborating on their projects and keeping in touch over the months and years. These long-term business relationships bring insights and gems of knowledge. This blog post celebrates the gems of wisdom that I’ve learned from my dearest clients.

Ask for Auditions

All clients on most continents can ask for a free audition prior to finalizing which voice actor is hired. Listen to your shortlist of voice actors with a few lines of your script. Like me, most voice actors appreciate the audition opportunity – it’s my way to show you how I fit your brand! Fun fact: Before the internet, auditions were actually paid for, and managed via talent agents.

Let’s Share All Details

There are simple but important details associated with hiring voiceover services to ensure everything runs smoothly. Ask for a brief overview when either considering me or having selected me from an audition. Things like audio specs, usage, copyright, timing and invoicing are important. I have a checklist so we can review and finalize all expectations and parameters in writing with full transparency.  Most importantly, no surprises!

Pay How You Want to Pay

I’ve learned it’s important to accept payments from you in a variety of ways, and not frustrate you with mysterious online systems that feel cumbersome. I’ve had to jump through some hoops and get around obstacles, and I’m able to handle most every request. Paypal, Checks, Direct Deposit, Wire Transfer, etc. A client from my old home town, Doug, asked me to share this with VOs:

“Please accept my payment with a plain old check or credit card. I don’t need to sign up for ACH or any esoteric invoice processing system du jour.”

Discuss Relevant Script Background

As appropriate, I’ll ask lots of questions to help qualify what you’re hoping the outcome will be and take suggestions. Many times you can benefit from the broad range of experience that I have, which might improve the piece. Two wonderful clients told me:

“Writers love to talk about their work, and there will be takeaways about the character or scenario that you might not have otherwise got from just the script.” – Anthony

“Every brand, company, etc. has its own ‘voice’. Sometimes, they don’t even know it. But I think a great VO actor will learn what the voice is and be better able to adapt their delivery to match that voice.” – Matt

Communicate When Stuff Goes Wrong

There are moments no one, you or VO actor, can control… weather, technology, personnel changes, and so on. Mother nature can sometimes wreak havoc on a local level, either for the VO or your location. It can also feel like havoc when technology fails us, either through the internet or within local electronics. Layoffs or management turnover can mean my ‘person’ is no longer working for your company. In any of these situations, patience and professionalism are the best recovery systems from small changes to large disasters. This includes everyone doing the best to communicate directly, appropriately, and earnestly.

Some Clients Only Work with a Voice Actor Once

For certain clients, every project is so unique that a new voice is found for each one. It’s a bit dismaying to voice actors like me, who want to cultivate an ongoing relationship and develop recurring work with you. Regardless if the project was super fun, creative and energizing, it doesn’t always mean more work. So, I’ve learned to enjoy the experience within the journey.

“As a small production company, we make an effort to use a variety of voice talent so our website/work doesn’t get repetitive. As much as we would like to find one person to work with and stick with them, it just doesn’t make sense. The unfortunate reality is that every project is unique and we almost never reuse a voice talent unless it’s an ongoing series.” – Scott

No Client-VO Relationship is Forever

Many of my clients have worked with me for many years. And there are client relationships that last only a few years or are based on a finite advertising campaign or branding strategy. I accept the transitory and subjective nature of the work that I receive. I’m also confident and work on my craft, knowing there are new clients on the horizon.

Some Clients Work with a VO Actor Consistently

Let’s end this list on a high note for me! My returning clients are fun because of the personal relationships that develop, and the success of creating voiceover recordings that consistently meet or often exceed my client’s expectations. As we work together, I learn a lot about your needs and deliver accordingly. It’s a professional, mutually collaborative and creative partnership, enjoyable personally and professionally. This is what I strive for.

 

Recently I had a fun conversation with a partner company’s new employee. I shared insights about the VO industry and what it’s like to run a VO Actor business. My history in video production, advertising, cable tv operations sales and marketing all prepared me to run an owner-operated business in voice acting. I’ve learned, stretched, grown on all counts, from audio engineering or VO acting skills, to marketing and all the administration. I started with a dream and continue with lots of support from loved ones, mentors, virtual teams and wonderful clients. Thank you!

Directed Voiceover Sessions – Zoom Caution and Alternates

online vo sessions, post-production, production, VO tech, voiceover

video meeting

Zoom Caution – Use a password

I confess – I was a huge fan of Zoom and now I’ve tempered that but still use it, particularly since I use the audio-only option for voiceover. If you didn’t know, due to the huge migration of people from office to remote working due to COVID19, Zoom usage surged, and their security and privacy flaws quickly became ‘talk of the town’. Most circumstances I’ve heard about were large group Zoom events, some open to the public. This is different from a voiceover session with as few as 2 to a likely maximum of 10 participants. Keep that in mind. However, security and privacy issues still exist, so use with caution.

For a voiceover session, use Zoom by incorporating a password and ask people to sign in (vs a simple link). I’ve used Zoom for several years now and haven’t any security breaches, but again my sessions are a handful of people only. If you are using Zoom for other purposes or larger gatherings, I suggest looking at your alternatives.

Alternatives – Rebecca’s top two choices:

Webex

It’s the same idea as Zoom: video and audio conferencing. The audio on this is as high quality as Zoom, and I use it as easily as Zoom. There’s a free basic level just like Zoom. I’ve used it for several clients and it was flawless.

Skype

It’s the same idea as Zoom: video and audio conferencing. I’ve used it many times in audio sessions. There is a free basic level. However, I do not prefer because it can create conflicts when connected to my audio recording software. Since that’s the whole point with a voiceover session, I actually try to avoid Skype.

I hope this helps you give proper consideration to Zoom. There are many more options here, where I got portions of my information:

My Coronavirus ‘Moment’

life, voiceover

flowering trees

Personal Reactions

During my personal coronavirus moment, I’m learning that I’m resilient. That if I let myself move through the emotional waves around me, my feet still touch the ground. Bend, flow, be connected, even if socially-distanced. I can lift up and fly, above all the chaos, the constraints, upwards to go where I want to go – live how I want to live. And be moved by so many human acts of love and connectivity – while we remain arms-length apart.

As you may already know, I work from home and have since 2010. You may not know I am currently in Italy, near Rome. I live a fairly remote lifestyle in the countryside when I’m here. The little Italian town I live near, a farm or two over, had no incidences of the virus until days ago. I hear a family is in isolation. Maybe three families. News like this is hard to confirm and it could even be gossip. But it’s changing how I feel. I was in a safe bubble. I am still but it just shrunk. News here says 80% of people will get infected by the time it’s all over.

Let me back up, to give you a sense of what it’s felt like. I’ve been in Italy since the holidays when coronavirus first happened in Wuhan, China. It all seemed so far away then, only a glimmer of news. But upon learning how it had spread to northern Italy, I felt a tsunami of fear and claustrophobia. The TV news was updating with bigger and bigger numbers in the Lombardia region, showing coronavirus spreading.

I was not alone in that moment. But suddenly I felt very alone, floating in an invisible padding of panic with an inevitable implosion. It became a mental panic vice on my head, squeezing and inciting adrenaline, with nowhere for me to run. Panic, fear of no way out, that claustrophobia and sense of doom. That feeling you have in the pit of your stomach watching a movie scene where someone is slipping into quicksand but this time it’s you. Is this similar to those who learn of a world war, or regional war?

Tough Decision: Stay or Go

I really had to sedate myself that night and, being honest, a few other nights since then. Escaping to the US occurred to me, but I couldn’t abandon loved ones here. Was I weak for considering that option, one most here do not have? Choosing to stay gave me a release on the vice and the rampant running of adrenaline. It gave me a sense of control and purpose. Do what I can, from here, for now.

Obviously, if I go ‘home’ to California to help my senior parents, I will be asked to self-quarantine for 14 days. Could I even be a carrier? Do I want to risk it? At this moment, they seem OK, so I remain where I am. But my heart weeps for anyone separated from dear loved ones. I’ve seen both horror stories and others of love in the last few weeks. I bet we will all see them.

So here I am. Depending upon where you are, perhaps I’m ahead of the curve you are yourself facing. It’s a bit of a dark day for most of us, isn’t it, generally? Like we’re playing out some epic blockbuster movie. There will be death and destruction… and heroes.

Aside from the doctors and valiant others involved to heal and keep our world turning in the right direction, I want to shine a light on some other heroes. The Italian people are known stereotypically to have strong emotions worn on their sleeves, dynamic with love and anger. I’ve always admired this. In these recent days of #StayStrongItaly, #TuttoAndraBene (everything will be all right), #IoRestoACasa (I stay at home), Italy has shown its beautiful colors. Through social and other media, they have joined together while distanced, singing and holding lights from balconies and windows at a precise day and hour, spreading hope and love. It brought tears of hope, love and decency to my eyes, and encouragement to my heart.

Surviving and Thriving

I have always been known as a strong woman, brave, full of life, energy and intelligence. It’s a nice reputation that I’ve been happy to have. But I have to admit, I’m also vulnerable, a little bit scared, and hopeful.

I go outside when possible and hope you can go outside too, even if it’s a balcony or a windowsill. It’s healing when the sun shines on your face. And maybe you can see the trees blossoming regardless of our virus, rebirthing in their annual mockery of wintery death. I am thankful for so much. Smiles, floral perfume, then fruit and marmalade will come from the blossoms. We are resilient, like a flowering tree.

Be the hero in your own life. Find your light and share it during these darker fearful days. Loosen the vice of fear, open your emotional heart, and for the sake of humanity – share your love.

Will this end? Or simply become a seasonal incident? When we look back at this, will it be with pride in our response? I don’t know. But at 6pm tonight, I might just sing. Even if no one can hear me from their balcony.

Directed Voiceover Sessions With What Online Platform?

online vo sessions, post-production, production, VO tech, voiceover

Friendly platforms for online directed voiceover sessions

An online directed voiceover session means having a high-quality audio connection over the internet to let a client direct a voice actor as if they were in the same place. An online directed voiceover session connects the voiceover talent with an engineering studio and clients. It’s multiple locations online at the same time, to direct and record a script for a creative project.

Online directed sessions are used for all types of audio and video production and post-production. From public-facing projects like films, advertising and corporate videos to internally facing projects like corporate training or sales presentations. And more.

It’s a relatively simple concept. A client directs the voice actor. The voice actor performs the script. Recording is either remotely done by the audio engineer or locally by the voice actor. There can be more or less people and responsibilities, but this is the basic idea.

Below are great options for sessions online.

Platforms for online sessions with remote recording by an audio engineer:

My ‘go to’ platform is Source-Stream, from Source-Connect.

I use Source-Stream almost weekly. Why is it my ‘go to’ platform? Clients use it! At least that’s why I started with it. Source-Connect is a very easy to use app. It’s relatively low-latency, which can vary based on internet providers. They offer a bridge to ISDN if needed. Finally, they have terrific support and it’s affordable.

Per Source-Elements the parent company, “Automatic Network Configuration is … Source-Stream, a new feature that allows for global, low-latency firewall traversal for your connections.” Source-Elements has been in business since 2005. My experience with clients worldwide is that most audio producers use Source-Connect, while some still use ISDN.

 

I highly recommended the lesser known SessionLinkPRO.

I have only used this a few times, but it was even easier to use than Source-Connect. It is used through your browser. I experimented with it both as a VO actor and as an audio producer. Pretty straight-forward and I didn’t feel any latency. I got the sense that for someone not expert at audio, this might be a viable option for a remote or online directed session. My wish is that more pros start checking out this little darling of a platform.

 

Additional platforms allowing online directed voiceover sessions (as of 2020)

I have found out about but not yet used Connection Open. Recommended by others, I’m looking forward to testing it out and trialing it with any willing producers.

 

I have trialed and have an account with ipDTL. Also recommended by others, I haven’t used ipDTL professionally yet because no clients have asked for it.

 

Platforms for directed sessions with local recording done by me, the voice actor:

Many clients prefer me to handle the recording locally. This again is a simple arrangement. The clients and the voice actor are not in the same location, so you want an online solution.

Primarily I prefer web-conferencing services like Zoom, and then WebEx. I’ve used both with much success and little to zero latency nor interference with my local audio interfaces. Multiple people log into the session from multiple locations.

My last choice but still functional options are a VOIP like Skype, or a Telephone ‘patch’. This is a phone call into my studio. My client won’t hear the same audio fidelity as all of the other services above, but it gets the job done.This is my last choice because I sometimes run into issues or interference with my audio interfaces. Skype specifically doesn’t like connections longer than an hour!

These findings are based on several years of experience in the trenches, and I’m happy to share with you.

Please feel free to reach out to me directly if you have questions.